What can Facebook Do?
- Create word-of-mouth.
Every "Like" you collect is a word-of-mouth endorsement to the entire network of your fan's friends, so you get exponential exposure. - Prove new concepts & ideas.
The always-on nature of Facebook allows you to get fast feedback from influential customers about new products and ideas. - Drive qualified traffic.
Your fans have been self-selected into your audience. Give them good content and they'll follow it straight back to your site.
Next-Gen ECommerce
The first generation of e-commerce was about bringing the store to the Web. The next generation will be about building integrated experiences that leverage the store, the Web and mobile, with social identity being the glue that binds the experience.
Facebook Statistics
- More than 500M active users.
- Average user has 130 friends.
- Average user is connected to 80 community pages, groups, and events.
- 50% of active users log on to Facebook in any given day.
We deliver Facebook strategies for real revenue.
If your business is like most others, it probably falls into one of two categories; 1) You have a vague sense that Facebook is probably important but you're not sure how to get started, or 2) You've got your business on Facebook but you don't feel like you have enough time to dedicate to it and you're not sure if you're "doing it right."
Into this landscape of unclear objectives and murky methods, Vale Studios is proud to offer our clients the Social Marketing Suite, a proven and results-driven marketing strategy that leverages Facebook's powerful network to deliver quantifiable and stable return on investment (ROI).
Working in collaboration with our clients to plan and schedule campaigns and promotions, Vale Studios designers and copywriters then craft custom content to deliver on Facebook at highly regular intervals. The Suite is completely scalable to allow for more advanced features for clients who wish to make a larger investment in social marketing, but we've been very careful to design the Suite so that subscribers of any level can expect to see a return.
Success Story: Explosive Growth in just One Quarter
Note: We've elected to change the name of our client in order to protect their competitive privacy, but data reported with regard to client is accurate.
Acme Widget Co. built a great business for themselves using popular marketplace sites like eBay and Amazon, but were tired of paying the high commission rates and felt restricted by the marketplace policies. Excited to launch their own dot-com storefront and watch the high-margin sales roll in, they were disappointed again to discover the high costs associated with paid search marketing and the relatively low conversion rates. After discovering Vale Studios' Social Marketing Suite, they decided to give Facebook a try. It was a good decision.
After getting to know Acme's business a little better, we put together a strategic plan to keep the Widgets front and center, offer modest but reasonable deals, and frame the brand with custom-crafted status updates that were fun, light-hearted, and relevant. Rather than simply plastering the web with freebies in an attempt to inflate their "Like" count, we opted instead for slow-but-steady organic growth of the fan base. After just one quarter in the Suite, the results speak for themselves:
- Referrals from Facebook now account for over 55% of all sales on Acme's dot-com storefront.
- Acme's ROI from the Social Marketing Suite is well in excess of 1000% each month.
- While site-wide conversion rate was 3.53%, Facebook-referred traffic converted at 9.14%.
- Average order value (AOV) from Facebook traffic was 3.6x greater than the combined AOV of all other traffic sources, and 1.4x higher than the next-best traffic source (which was email marketing, also provided by Vale Studios).
- All of this was accomplished in 3 months with fewer than 100 Likes.
So what's the moral of the story? Put the right message in front of the right group of customers and they'll spread the word for you. Acme's results are stellar and represent our best-case scenario to date, but even if 1000% returns aren't feasible for every business we are committed to the premise of profitable performance, which is why all of our plans are billed month-to-month and do not require a contract. If you don't feel like the Suite is performing and we can't provide data to satisfy you, you're free to cancel at any time. On the other hand, if you like what you see and you want to do more, we've made the Suite completely scalable so that it can grow with your ambitions.
Check out our Plans & Pricing and find the right package to put your business on track to a successful social media strategy.
